Privacy Policy
Last Updated: October, 2025
United CPR Association LLC and its subsidiaries and affiliated entities, including CPR Certification, LLC and Certification Classes LLC, (collectively, “we,” “us,” or “our”) are pleased to provide you with access to the Services. This Privacy Policy describes our practices with respect to the collection, use, transfer, disclosure and other processing of Your Information and certain other data collected through your use of the Services. For purposes of this Privacy Policy, “Your Information” means information that relates to you and may be confidential in nature, including personally identifiable information such as your first and last name, email address, and any other information that can be used to identify you. Any capitalized terms not defined in this Privacy Policy have the meanings assigned to them in our Terms of Service (“Terms”).
This Privacy Policy applies solely to information that we collect through the Services, and it does not govern or apply to information collected by any third party, including our third-party service providers, even if their services are accessed through or in connection with the Services. We are not responsible for the privacy practices or policies of such third parties.
PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE SERVICES. BY ACCESSING OR USING THE SERVICES, VISITING OUR WEBSITES, CONTACTING US IN ANY MANNER, OR OTHERWISE INDICATING YOUR ACCEPTANCE, INCLUDING BY CLICKING TO ACCEPT OR AGREE TO OUR TERMS WHEN THIS OPTION IS PRESENTED TO YOU, YOU ACKNOWLEDGE AND EXPRESSLY AGREE TO BE BOUND AND ABIDE BY OUR TERMS, INCLUDING THIS PRIVACY POLICY, REGARDLESS OF WHETHER ACCEPTANCE OCCURS VERBALLY, IN WRITING, ELECTRONICALLY, BY PHONE, OR BY ANY OTHER MEANS. IF YOU DO NOT AGREE WITH OUR PRACTICES REGARDING THE COLLECTION, USE, OR DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY, OR IF YOU DO NOT ACCEPT ANY PART OF OUR TERMS, INCLUDING THIS PRIVACY POLICY, YOU SHOULD NOT ACCESS OR USE THE SERVICES OR PROVIDE US WITH YOUR PERSONAL INFORMATION.
Changes to this Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. In certain cases, we may also provide additional notice of significant changes, such as by sending you an email notification or posting a prominent notice on our Websites or within the Services.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect Your Information. Any changes to this Privacy Policy will become effective when we post the revised policy on our Websites, unless otherwise indicated. Your continued use of the Services after the effective date of the updated Privacy Policy constitutes your acceptance of those changes. If you do not agree to the revised policy, please discontinue use of the Services.
1. Children’s Privacy
The Services are not intended for children under the age of 16. We do not knowingly collect, use, or disclose personally identifiable information from individuals under the age of 16. We ask that individuals under the age of 16 do not submit any personal information to us. If we become aware that we have inadvertently collected personal information from a child under the age of 16, we will take reasonable steps to promptly delete such information from our records. If you believe that we may have collected information from a child under 16, please contact us so that we can address the situation.
2. What Information We Collect and How We Collect It
We receive and collect several types of information about you, such as the information described below.
Information
You Provide to Us: We may collect certain personal information that you choose to provide to us. This information
may include, but is not limited to, your name, email address, phone number, and, if applicable, your employer or
organization. You may provide this information in various ways, such as when you register for or purchase a class,
course, or training through the Services; complete forms or fields on our Websites or through the Services; or sign
up to receive newsletters, reminders, promotional materials, or other communications from us.
Information We Receive from Third Parties: We may collect information about you from third-party sources in connection with your use of the Services. For example, when you make payments through the Services, we may receive certain information from our payment processing service providers to facilitate your transaction and maintain accurate records. The information we receive from third parties will be handled in accordance with this Privacy Policy.
Please note that if you provide information directly to third parties, such as payment processors or other service providers, those third parties will handle Your Information in accordance with their own privacy policies and practices. We encourage you to review the privacy policies of any third parties before providing them with your personal information, as we are not responsible for the privacy practices of such third parties.
We may collect information about you from third-party platforms, including but not limited to Google AdWords and Google Analytics, to help us understand how users interact with the Services and to improve your experience. In addition, we may collect information that is publicly available. For example, this may include information you have made public by posting on blogs, chat rooms, or social networking sites such as Facebook, Instagram, or Twitter. We use this information in accordance with this Privacy Policy and applicable laws to enhance our services and communications.
Information We Collect Automatically: As you use and interact with the Services, we, along with certain third-party service providers acting on our behalf, may automatically collect certain information about your device, browsing actions, and usage patterns. See Section 3 “Cookies and Other Automatic Tracking Technologies” for more information.
Our Collection Practices with Respect to Certain Specific Information:
Device Information. When you access or use the Services through your computer, mobile phone, or other device, we may collect certain information about your device. This may include details such as the hardware model, unique device identifiers, device type, operating system and version, and information about the type and content of your requests to the Services. We may also collect basic usage information, such as the dates and times you access the Services.
Additionally, we may gather information about application-level events, such as cache usage, and may temporarily associate this information with your account (if you have one) for purposes such as providing customer support and improving your experience. We may also store information locally on your device using technologies such as browser web storage and application data caches to enhance the functionality and performance of the Services.
We collect and use this device information to help ensure the security and proper functioning of the Services, to understand how the Services are used, and to provide you with a better, more personalized experience.
Location Information. We may collect location information in several ways to provide and improve the Services. If you choose to submit your zip code or other geographic details, we will receive and process that information as part of your interaction with us. Additionally, if you enable location services on your device, we may collect precise location data, such as GPS coordinates, from your mobile device. We may also use technologies such as identifying nearby Wi-Fi access points or cell towers to determine your approximate location. In some cases, we may receive location information about you from third-party sources, consistent with your privacy settings on those platforms.
Communications with Us. We may collect and retain information you provide when you communicate with us. This includes details shared through customer support requests, SMS, MMS, RMS or text‐messaging, questions about our products or services, information related to your purchases, and any other inquiries you submit. We use this information to respond to your requests, improve the Services, and maintain records of our interactions with you.
Collection of Sensitive Information. In certain circumstances, you may choose to provide us with sensitive information, such as details regarding disabilities, so that we can make appropriate accommodations to support your use of the Services. This may include, for example, facilitating your enrollment in training, classes, or courses. We will only collect and use such sensitive information as necessary to fulfill your specific requests and to comply with applicable laws and regulations. Your sensitive information will be handled with the highest level of confidentiality and security and will not be shared with third parties except as required by law or as necessary to provide the requested accommodations.
Audio Collection from Recorded Calls. We may collect and record audio from telephone calls when you contact us. These recordings may be used for purposes such as quality assurance, training, security, and to help address your inquiries or concerns. We will handle all recorded audio in accordance with this Privacy Policy.
Collection of Job and Employment Information. When you submit a job application to us, we collect certain job-related and employment information as part of our recruitment and hiring process. This may include, but is not limited to, your resume, employment history, education background, references, background check information, and any other information you choose to provide in your application materials. We use this information solely for the purpose of evaluating your qualifications for employment and managing the recruitment process.
Third-Party Content, Features, and Application Providers: Some content, features, or applications available through the Services may be provided by third parties, including service providers, advertising networks, content providers, and application developers. These third parties may collect information about you when you interact with their content or features on the Services. This collection may occur through the use of cookies, web beacons, and other tracking technologies, either alone or in combination.
We do not control the tracking technologies or data collection practices of these third parties, and their activities are governed by their own privacy policies. The information collected by these third parties may be associated with your personal information and may include details about your online activities over time and across different websites and online services.
If you have questions about the data collection practices of any third party, including those related to advertisements or targeted content, we encourage you to review the privacy policies of the relevant third-party providers or contact them directly for more information.
Cookies and Other Automatic Tracking Technologies
Description of the Technologies Utilized on the Services: We use a variety of technologies to collect and store information when you access or use the Services. These technologies may include cookies, embedded scripts, web beacons, pixel tags, and other similar tools or identifiers that are sent to your device. These technologies help us recognize your device, remember your preferences, and enhance your experience with the Services.
In addition, we may use these technologies to track your activities on the Services over time. We may also collect information about your online activities over time and across third-party websites or other online services, a process sometimes referred to as “behavioral tracking.” This information helps us understand how users interact with the Services and enables us to provide more relevant content and advertising.
Use of Cookies and Similar Technologies: We use “cookies” and similar technologies to enhance your experience with the Services. Cookies are small data files that are transferred to your device’s hard drive through your web browser. These files allow our systems to recognize your browser and remember certain information, such as your preferences or login status.
Cookies may be either “session” or “persistent” cookies. Session cookies are temporary and remain on your device only while you are actively browsing the Services; they are deleted once you close your browser. Persistent cookies remain on your device for a set period or until you delete them.
In addition to cookies, we may use other technologies such as “web beacons” and “pixel tags.” Web beacons are small graphic images or other web programming code that may be included in our web pages or emails to help us determine whether you have visited a particular page or opened an email. Pixel tags are similar technologies embedded in websites or emails to track usage activity, often in conjunction with cookies.
We may also use “anonymous identifiers,” which are random strings of characters used for similar purposes as cookies, particularly on mobile devices where traditional cookie technology may not be available.
These technologies help us to:
- Recognize when you are logged in or using the Services
- Provide features and content tailored to your preferences
- Understand how you interact with the Services
- Gather information to improve the functionality and performance of the Services
We use both first-party and third-party cookies and similar technologies on the Services for a variety of purposes, including to:
- Ensure the proper functioning of the Services
- Enhance and improve the performance and usability of the Services
- Facilitate easier access to the Services and recognize you when you return
- Track and analyze your interactions with the Services to better understand usage patterns
- Personalize and enhance your experience with the Services
- Remember information you have provided to us, such as your preferences or login details
- Collect information about your activities over time and across third-party websites or other online services, in order to deliver content and advertising tailored to your interests
- Help provide a secure browsing experience during your use of the Services
The types of cookies that may be used on the Services include:
- Strictly Necessary Cookies: These cookies are essential for the operation of the Services and enable you to use features as you would reasonably expect.
- Functional or Preference Cookies: These cookies allow us to remember your preferences and choices, such as your username or language selection, to provide a more personalized experience.
- Performance or Analytics Cookies: These cookies collect information about how you use the Services, such as which pages you visit and any errors you may encounter, to help us improve the performance and effectiveness of the Services.
- Advertising or Targeting Cookies: These cookies are used to deliver advertising that is more relevant to you and your interests, based on your browsing activities and inferred preferences.
The information we collect through these technologies, by itself, does not directly identify you. However, there may be circumstances in which we combine this information with other data we have collected about you or that you have provided to us. When we combine such information in a manner that enables us to identify you as an individual, we will treat the combined data as personal information and handle it in accordance with this Privacy Policy.
Choices Regarding Cookies and Other Automatic Tracking Technologies: You have options regarding the use of cookies and other automatic tracking technologies when you use the Services. Most web browsers and some mobile devices allow you to manage your preferences for cookies and similar technologies through their settings. Depending on your device or browser, you may be able to disable, block, or delete certain cookies or tracking technologies. Please note, however, that disabling or blocking some cookies or tracking technologies may impact the functionality or availability of certain features within the Services.
The process for managing cookies and tracking technologies varies by browser and device. Typically, you can find these controls in your browser’s “Settings,” “Preferences,” or “Security” menus. For mobile devices, such as those running iOS or Android, you may find options to limit ad tracking or manage cookies within the device’s privacy or security settings. You can find more information about how to change your browser cookie settings at allaboutcookies.org. To opt-out of third-party advertising networks and similar entities that use advertising cookies go to aboutads.info/choices.
We do not control the data collection or use practices of third parties, including those who may collect information about you to serve interest-based advertising. These third parties may offer you options to opt out of certain data collection or targeted advertising activities. Additionally, most web browsers include settings or help resources that allow you to manage your cookie preferences and limit the collection of information through cookies. We encourage you to review the privacy policies and opt-out mechanisms provided by these third parties for more information about your choices regarding their data practices. More information may be found for the following browsers here:
Do Not Track Requests: Some web browsers, including Internet Explorer, Firefox, and Safari, offer a “Do Not Track” (“DNT”) feature that allows users to communicate a preference not to be tracked across websites. At this time, there is no universally accepted standard for how to respond to DNT signals. As a result, the Services do not currently recognize or respond to browser-initiated DNT signals.
4. How We Use Your Information
We use the information we collect for a variety of legitimate business purposes. These purposes include, but are not limited to, the following:
- Providing and Managing the Services: We use Your Information to deliver, operate, and maintain the Services, including their features, products, and related content. This includes managing our relationship with you, fulfilling contractual obligations, processing transactions and payments, administering accounts, and providing you with the services you purchase, such as CPR or First Aid training, classes, and courses.
- Communicating with You: If you contact us or submit inquiries through the Services, we may use Your Information to respond to your requests, provide you with information about the Services, products, promotions, and offers, and send you updates or personalized communications. Where required by law, we will obtain your consent before sending you marketing communications, and you may opt out at any time.
- Customer Support: We use Your Information to provide customer support, address your questions or concerns, and assist you with any issues related to the Services.
- SMS/Text Messaging: We use Your Information to facilitate, administer, document, deliver, analyze, maintain, and support our SMS, MMS, RMS or text‐messaging program. This includes, but is not limited to, purchase confirmations, AI content, and cart reminders. We may also use your information to enhance the SMS, MMS, RMS or text‐messaging program and customize and personalize your experience on the SMS, MMS, RMS or text‐messaging program.
- Improving and Personalizing the Services: We analyze information to understand how the Services are used, to enhance and improve our offerings, and to tailor content and advertising to your interests and preferences. This may include conducting research, gathering feedback, and performing statistical analyses to support business operations and development.
- Legal, Security, and Compliance Purposes: We may use Your Information to comply with legal and regulatory obligations, enforce our policies and agreements, protect the security and integrity of the Services, detect and prevent fraud or other unlawful activities, resolve disputes, and address complaints or investigations.
- Fulfilling Your Requests: We use Your Information to fulfill the specific purposes for which you provide it, such as responding to inquiries, processing purchases, or delivering products and services. We may also retain Your Information to facilitate future transactions or service requests.
- Respecting Your Choices: If you exercise your rights regarding your personal information, such as opting out of marketing communications, we will use Your Information to honor and record your preferences, including maintaining suppression lists as required.
- Other Purposes: We may use Your Information for additional purposes that are disclosed to you at the time of collection or as otherwise permitted or required by law. Where required, we will provide notice and obtain your consent before using Your Information for such purposes.
5. How We Disclose Your Information
General Disclosure of Your Information: We may disclose or share the information we collect, including Your Information, in the following circumstances:
- Service Providers: To third-party service providers, vendors, or suppliers (such as payment processors and website hosting providers) who assist us in supporting our internal business operations. This includes processing payments, data verification and storage, conducting surveys and research, internal marketing, delivering promotional and transactional materials, and maintaining and securing the Services. We may share Your Information with our SMS, MMS, RMS and text messaging service provider for the purpose of facilitating, administering, and maintaining records of our SMS, MMS, RMS or text messaging program.
- Affiliates and Subsidiaries: To our affiliates and subsidiaries and their employees, agents, or representatives who are involved in delivering the Services to you.
- Purpose Fulfillment: To fulfill the purpose for which you provided the information, including sharing with instructors who are directly involved in delivering the Services to you.
- Authorized Agents: To any person whom we reasonably believe is authorized to receive Your Information as your agent, such as a representative or attorney, based on your business dealings or instructions.
- Legal Requirements: As required by applicable law, regulation, legal process, or governmental request, or as ordered by a court, regulatory, or administrative agency.
- Protection of Rights: If we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our terms or policies, or as evidence in litigation in which we are involved.
- Emergency Situations: If requested by authorities in the event of a local, regional, or national emergency.
- Enforcement: To enforce our Terms of Service, this Privacy Policy, or any other applicable agreements and policies.
- With Your Consent: With your explicit consent or at your direction.
- Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or other business transfer, as described in the “Other Disclosures by Us” section below.
Please note that the list above is not exhaustive, and we may, to the extent permitted by applicable law, disclose the information we collect to third parties at any time and for any lawful purpose, without notice or compensation to you. Once disclosed, such information will be subject to the information use and sharing practices of the third party, and the third party will not be bound by this Privacy Policy regarding its use or further sharing of the information. These third parties may also further disclose, share, and use this information as they determine. By providing information (including Your Information) to us, you acknowledge and consent to such disclosure and use. If you do not wish for Your Information to be shared in this manner, please do not provide it to us.
Other Disclosures by Us:
Aggregation and De-Personalization. We reserve the right to use and disclose de-identified information for any lawful purpose, including for any commercial purpose. For purposes of this provision, “de-identified information” means information that does not identify you and cannot reasonably be used to identify you, including information that has been de-identified by aggregating it with information relating to other individuals or by removing or modifying details, such as your name or other identifiers, that would make the information personally identifiable to you.
Business Transfers. We may disclose, lease, sell, assign, or transfer the information we collect (including Your Information) to third parties in connection with a Business Transfer. A “Business Transfer” means a sale, acquisition, merger, consolidation, reorganization, bankruptcy, or other corporate change involving us, even if the Business Transfer is only being contemplated and regardless of whether the Business Transfer relates to a part of or our whole business. Nothing in this Privacy Policy is intended to interfere with our ability to transfer all or part of our business, equity, or assets (including the Services) to an affiliate or independent third party at any time, for any lawful purpose, without notice or compensation to you.
Circumvention of Security Measures: We implement a range of technical, administrative, and organizational measures designed to help protect Your Information; however, no method of transmission over the internet or method of electronic storage is completely secure. Accordingly, we do not guarantee the absolute security or privacy of Your Information, and we are not liable for any unauthorized access, interception, or use of Your Information by third parties, including any circumvention of our security measures or privacy settings, to the maximum extent permitted by law. You acknowledge and agree that you use the Services at your own risk, you should not expect that Your Information will always remain private, and we make no warranties regarding the effectiveness or adequacy of our security measures. To the fullest extent permitted by law, we disclaim any responsibility or liability for any damages, whether direct or indirect, resulting from unauthorized third-party access to, use of, or disclosure of Your Information.
6. Retention of Your Information
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by applicable law. In certain circumstances, we may need to retain some or all of your personal information to comply with legal obligations, resolve disputes, enforce our agreements, prevent fraud or other prohibited activities, or for other legitimate business purposes.
7. Information That You Disclose to Third Parties
The Services, including newsletters and email communications, may contain links to or provide access to websites, applications, or platforms operated by third parties that are not under our control. The inclusion of such links or access does not constitute an endorsement by us of the third parties, their websites, applications, products, platforms, or their privacy or data practices.
We do not control and are not responsible for the privacy policies, terms and conditions, practices, or content of any third-party websites, applications, or platforms. Any information you provide to these third parties is governed by their respective privacy policies and practices, not by ours. We encourage you to carefully review the privacy policies and practices of any third-party services before providing them with your personal information. If you have questions about how these third parties handle Your Information, please review their privacy policies and contact them directly.
8. Marketing Emails
If you prefer not to receive marketing or promotional emails from us, you may opt out at any time by following the unsubscribe instructions included at the bottom of our emails. Please note that your request may take up to 10 business days to process. Even if you opt out of receiving marketing communications, we may still send you non-promotional messages related to your account, transactions, payments, security updates, or other essential service-related communications. These communications are necessary to provide you with important information regarding your use of the Services.
9. Contacting Us
If you have any questions, suggestions or complaints regarding our use or disclosure of the information we collect from you or wish to contact us to make a request regarding such information (including Your Information), please contact us at support@ucpra.org.
In contacting us, you must include the reference to “Privacy Request” in the subject line and in the body of the message and include the email address or mailing address, as applicable, for us to send our response. We reserve the right not to respond to inquiries submitted other than to the email address specified above.
10. Your State Privacy Rights
This section supplements the information contained in this Privacy Policy and is relevant only to residents of certain U.S. states that have their own data privacy laws and regulations. Please note that the state specific rights set out below apply only to Services’ users who reside in the applicable state jurisdiction AND if we, as an organization, meet the jurisdictional threshold(s) in the applicable state jurisdiction.
California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
- Confirm whether we process their personal information.
- Access and delete certain personal information.
- Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).
- Data portability.
- Opt-out of personal data processing for:
- targeted advertising (excluding Iowa);
- sales; or
- profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).
- Either limit (opt-out of) or require consent to process sensitive personal data.
The exact scope of these rights may vary by state. To exercise any of these rights please email us at support@ucpra.org. To appeal a decision regarding a consumer rights request please mail us a letter to 401 E Jackson St Suite 1500, Tampa, FL 33602.
Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated address: support@ucpra.org. However, please know we do not currently sell data triggering that statute’s opt-out requirements.
To learn more about California residents’ privacy rights, see the California Privacy Rights section.
We may collect, or have collected in the last 12 months, the personal information categories listed in the table below. The table also lists, for each category, whether we disclose the personal information for a business purpose, share for behavioral targeted advertising, disclose for money, and the third parties to which we disclose such data.
Categories of Personal Information we Collect |
Disclose for a business purpose |
Sharing for behavioral targeted advertising |
Categories of Third Parties to which we Disclose Personal Data |
Disclose for money |
|
Identifiers (for example, name, physical address, email address, device identifiers, IP address, or other similar identifiers) |
Yes |
No |
Third-party service providers, vendors, and suppliers. Affiliates and subsidiaries. Other providers or partners that support our operational business purposes as described in this Privacy Policy. |
No |
|
Customer Records (for example, customer records containing personal information, such as name, signature, physical address, telephone number, credit card number, debit card number, or any other financial information) |
Yes |
No |
Third-party service providers, vendors, and suppliers. Affiliates and subsidiaries. Other providers or partners that support our operational business purposes as described in this Privacy Policy. |
No |
|
Protected classification characteristics under California or federal law (for example, age and physical or mental disability) |
Yes |
No |
Affiliates and subsidiaries. Providers or instructors as necessary to fulfill your specific requests and to comply with applicable laws and regulations. |
No |
|
Commercial Information (for example, records of products or services purchased or considered, and other purchasing or consuming histories) |
Yes |
No |
Third-party service providers, vendors, and suppliers. Affiliates and subsidiaries. Other providers or partners that support our operational business purposes as described in this Privacy Policy. |
No |
|
Internet Activity Information (for example, browsing history, search history, and interactions with our Websites) |
Yes |
No |
Third-party service providers, vendors, and suppliers. Affiliates and subsidiaries. Other providers or partners that support our operational business purposes as described in this Privacy Policy. |
No |
Geolocation Data (for example, physical location or IP address) |
Yes |
No |
Third-party service providers, vendors, and suppliers. Affiliates and subsidiaries. Other providers or partners that support our operational business purposes as described in this Privacy Policy. |
No |
Audio Data (for example, audio from calls) |
No |
No |
Affiliates and subsidiaries. |
No |
Professional or employment related information (for example, job application information) |
No |
No |
Affiliates and subsidiaries. |
No |
We collect Your Information as described in the What Information We Collect and How We Collect It section of this Privacy Policy.
We obtain the categories of your personal information directly and/or indirectly from you, as described in the What Information We Collect and How We Collect It section of this Privacy Policy.
We use Your Information as set forth in the How We Use Your Information section of this Privacy Policy.
We disclose Your Information as set forth in the How We Disclose Your Information section of this Privacy Policy. We do not sell your personal information, and we also do not share personal information with third parties for cross-context behavioral advertising (also known as targeted advertising). We have not sold any of your personal information in the last 12 months.
We retain Your Information as set forth in the Retention of Your Information section of this Privacy Policy.
11. California Privacy Rights
If you are a California resident, you have certain rights under the California Consumer Privacy Act (“CCPA”) and the California Privacy Rights Act (“CPRA”). This section describes your rights and explains how to exercise them.
Right to Know About Personal Information Collected, Disclosed, or Sold:
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- The categories of personal information we collected about you.
- The categories of sources for the personal information we collected about you.
- Our business or commercial purpose for collecting, selling, or sharing that personal information.
- The categories of third parties with whom we share that personal information.
- The specific pieces of personal information we collected about you.
Right to Request Deletion of Personal Information:
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided.
Right to Correct Inaccurate Personal Information:
You have the right to request that we correct any inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale or Sharing of Personal Information:
We do not sell your personal information for monetary consideration. However, if we share your personal information for cross-context behavioral advertising, you have the right to opt out of the sale or sharing of your personal information.
Right to Limit Use and Disclosure of Sensitive Personal Information:
If we collect sensitive personal information, you have the right to limit our use and disclosure of such information to that which is necessary to perform the services or provide the goods reasonably expected by an average consumer.
Non-Discrimination and Financial Incentives:
We will not discriminate against you for exercising any of your CCPA/CPRA rights. Unless permitted by law, we will not:
- Deny you goods or services.
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
- Provide you a different level or quality of goods or services.
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.
How to Exercise Your Rights:
To exercise the rights described above, please submit a verifiable consumer request to us by:
- Emailing us at support@ucpra.org
- Calling (833) 770-2367
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. We will respond to your request within the timeframes required by law.
General Requirements. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. It must also describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
Response Timing and Format. We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please email us at: support@ucpra.org. We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. If you have an account with us, we may deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.